【Video Recording】

Click [Webinar Video] to watch the video recording of the webinar

【Introduction】

Dietary supplement firstly became a separate category of food in Western countries, while it is still an emerging industry in China, resulting in a more fragmented dietary supplements market. So up to now, our dietary supplements market still rely heavily on imports. With the development of average living standard of Chinese people, more and more Chinese people’s focus changed from “eat more” to “eat healthily”, and Chinese people paid more attention on how to eat healthier. Also during this period, more dietary supplement products can be found in the Chinese market. The enthusiasm of oversea enterprises for the Chinese market keeps rising, big crowds of them entered and tried to grab a share of this huge market.

In this background, knowing how can the dietary supplements enter Chinese market and knowing what are related regulations on these products becomes more and more important. In China, dietary supplements can be divided into normal food and health food, depending on the detail ingredients used and its functions. As ordinary food, the access process is simple; while for health food, you will need to register or file your products first.

In our following Foresight series webinar, we will give you a guide on current regulatory status on dietary products, how you can judge the category and the CBEC channel for the products. If you plan to expand the Chinese market, please don’t miss this course.

【Language】 

English

【Time】   

【Main Content】

- 1. Brief introduction - Current Regulatory Status & Suggestions about 

Export Channel

- 2. Export as Normal Food - Corresponding with Chinese Food Safety Standards

- 3. Export as Health Food - Getting a Health Food Certificate

- 4. Export through CBEC - Regulatory Basics & Overall Situations

【Speaker】 

Windy Zhang (Senior International Regulatory Specialist)

Graduated from Rutgers University (The State University of New Jersey) with a Bachelor’s Degree in Food Science, Windy has work experience in several famous international trading companies, and gathered lots of experience in international food compliance area, especially in dietary supplements and functional foods. Windy has gotten the first Australian import dietary supplement notification in China during her occupation. She has regulatory experience in both Cross-border e-commerce and normal trade channel, with insight in advertisements, label review, as well as notification and registration.

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